FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

You are an Icon!

This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.


For Bosses Only!

If you have people working with you in your organization, you most likely will admit that people are some of the hottest headaches of a boss. You already have the matters of finance, strategy, competition and even marketing to worry about, and here comes the folks who are supposed to ease the burden adding theirs to it. Well I am yet to see any enterprise where personnel management is not a big deal. All the blue-chips and international organizations of this world have personnel problems that are blue-chip and international in rating. So this is the good news: you are not in a peculiar situation.

I was with a colleague and friend who also is like a mentor to me some days ago, and he was lamenting how his grocery manager had suddenly gone AWOL that morning without authorization. She travelled before dawn as far as five hours away without informing him; worse still she left her mobile phone at home so that she could not be reached. When he called the line, her husband answered the call. An hour later, she called in saying she lost her twin but it sounded like a cock and bull story to him. He was just exhausted from deep within. In my personal thoughts, I came to a conclusion that there was a missing link between his thought pattern and hers. Apparently, she was not seeing things the way he was seeing her. I was reminded of management guru, Peter Drucker’s insight: “The only worse thing than training your people and losing them is not training them and keep them.” She had some level of training from him as a business development expert but I showed him that she had to be let out to sit in trainings with managers from across the city facilitated by other speakers. And my thoughts narrowed on this:

“We cannot expect a better behavior of people we have not taught to behave better.

We cannot require of people, higher performance when we have not trained them to exceed expectations.

We must not judge their errors when we have not corrected them in love with discipline.”

                                                                                    ~Adeleke David Adekunle

Give your people your all before you require of them their best.


To your workplace effectiveness,


Adeleke David Adekunle

Mr. Effectiveness


AFRICAN BUSINESS DEVELOPMENT takes a boost as Icon Coaching and Leadership Centre equips fifty shortlisted entrepreneurs in six choice sessions spanning 3 days. Sessions include Business Development, Business Branding, Effective Communication, Effective Marketing and Selling, Career Leadership, and Poise, Etiquette and Panache.