FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

You are an Icon!

This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.



Good day Friend.

Happy New Year to you! I don’t think it is too late to welcome you into the new year. I am glad to be here in 2014 and I believe you are too. I must say that it has been quite a while. As you can imagine, the demands of work have been enormous. As I write, I have just returned from a training session with staffs of a client company into IT services for educational institutions, and I must say that a number of things bug my mind particularly as year 2014 rolls by.

I want to briefly share with you what I have been thinking of lately.

Personally, I have had to plot my escape from the 2013 version of myself. This is no joke! I regularly see this guy making attempts to grab me but I keep resisting him. That is my past! He’s actually a good guy, only that he is not who I want to be at the end of 2014. What am I saying? ESCAPE from yourself! You cannot be who you want to be holding on to who you have been and all that you have believed hitherto. Know this for sure: You can never be a better person thinking and acting the same way you have been over the last 390 days.


if 2014 must end on a fantastic note for you, you must plot your escape from your old self. You cannot afford to REPEAT year 2013 in 2014. If you do, you would have simply succeeded in having a year’s experience two times. Some people are still living in the 2001 version of their self; so sad!

The question is, what version of you is living in 2014? If it is not the 2014 version of you, ESCAPE!

You are an Icon!

To your effectiveness in 2014,

Adeleke David Adekunle

Strategy Effectiveness Consultant

For Bosses Only!

If you have people working with you in your organization, you most likely will admit that people are some of the hottest headaches of a boss. You already have the matters of finance, strategy, competition and even marketing to worry about, and here comes the folks who are supposed to ease the burden adding theirs to it. Well I am yet to see any enterprise where personnel management is not a big deal. All the blue-chips and international organizations of this world have personnel problems that are blue-chip and international in rating. So this is the good news: you are not in a peculiar situation.

I was with a colleague and friend who also is like a mentor to me some days ago, and he was lamenting how his grocery manager had suddenly gone AWOL that morning without authorization. She travelled before dawn as far as five hours away without informing him; worse still she left her mobile phone at home so that she could not be reached. When he called the line, her husband answered the call. An hour later, she called in saying she lost her twin but it sounded like a cock and bull story to him. He was just exhausted from deep within. In my personal thoughts, I came to a conclusion that there was a missing link between his thought pattern and hers. Apparently, she was not seeing things the way he was seeing her. I was reminded of management guru, Peter Drucker’s insight: “The only worse thing than training your people and losing them is not training them and keep them.” She had some level of training from him as a business development expert but I showed him that she had to be let out to sit in trainings with managers from across the city facilitated by other speakers. And my thoughts narrowed on this:

“We cannot expect a better behavior of people we have not taught to behave better.

We cannot require of people, higher performance when we have not trained them to exceed expectations.

We must not judge their errors when we have not corrected them in love with discipline.”

                                                                                    ~Adeleke David Adekunle

Give your people your all before you require of them their best.


To your workplace effectiveness,


Adeleke David Adekunle

Mr. Effectiveness


Image Image







If you listen to FM radio or watch MTV Base, BET, or SoundCity, you must be a fan of the top ten countdown just as I am. Many times, I have questioned the order in which the videos were presented. The only problem was that the producer never heard me.



There is a favorite countdown I wish to reel out in this post. Watch out for it, so it doesn’t land on your head like a coconut. Before I get into them, can I ask you a question?

Have you ever failed before?

I bet your answer is yes. But if you answered “No”, you have to prove it to me. But seriously, have you failed woefully, like three times in 7 weeks?! I have. That was my New Year gift from year 2013. It was a terrible time for me. My bubble burst; my banana was smashed; my passionate drive was quenched; my dreams were almost shattered. It was devastating. Let me not bore you with details of what happened those three times, but know this: those failures taught me some very valuable lessons that I will never forget for the rest of my life!

Here is the top ten countdown of valuable lessons from three woeful failures in the first 7 weeks of 2013:

Number 10: STAY IN CONTROLNever give up control of your business to your customers or prospects.

Resist the temptation of relying on your prospects or customers to know what your next move should be. Run the business, stay in-charge of your life, and don’t become a passenger.

Number 9: STAY COMPOSED – Don’t be too far out there in exuberance.

Good ideas command one’s enthusiasm, but you must keep yourself within the reach of reality. Don’t get so excited about space that you forget about the law of gravity. Keep reality before your very eyes.


Number 8: AVOID RISKY FOOLISHNESS – Don’t run into debt if you can avoid it (in fact I ran into many of those debts foolishly!)

Taking risk is inevitable in business and in life. Playing safe doesn’t prevent nasty stuff from happening, but you must resist the impulse to be foolish and irrational in decision-making. Don’t be foolish with risk.

Number 7: PLAY THE GAME – Entrepreneurship is a game; a game of trying out an idea to see if it will work; not a do-or-die affair.

Enjoy the process and pokes of your path in life. Games are to help us recreate while we reconfigure for the next challenge. Enjoy every bit of the show! Laugh at yourself often, and try to “confess” yourself.J

Number 6: BE FLEXIBLE – Don’t be egotistical. Stubbornly sitting on to a dead horse won’t make it run.

Whatever doesn’t work doesn’t work! Be open to new idea, especially from unlikely sources. Be creative and flexible. Rigid people lack a broad perspective. Don’t be too proud to try suggestions from others.

Number 5: BE POSITIVE – Redefine the failure to your advantage.

Never let the experience have the final say. Whatever you name the event is what it becomes. Make sure you have the final say; and ensure you customize it to favor your progress.

Number 4: SEEK COUNSEL – There’s always a wiser option that is more uncomfortable.

When Jimi Tewe told me to postpone, it was like the sun was crashing down on me! Good counsel is not supposed to be comfortable; it’s meant to make you comfortable.

Number 3: MAXIMIZE THE MOMENT – Failure is a treasure not a seizure.

Take advantage of whatever opportunity the moment carries within it. Though I failed, I took advantage of it to market our first 3-days workshop (which was highly successful) to the same prospects. Be crazy!

Number 2: LIVE, LOVE LIFE AND YOURSELF – Don’t punish yourself; enjoy life.

If you are goal-getter like me, you never stop half-way. And what if you stop like I had to stop? Move on. Buy yourself what you love to drink or eat. Go swimming. Go on a date with your beloved. Sleep. Live life!

Number 1: STAY TENACIOUS ENOUGH – Never give up till it’s obviously dead.

Don’t give up until it is obvious nothing else can be done. Most people give up way too early. For me, I gave up after 4pm the day before the workshop was supposed to hold. Wait out your hope hours.


There it is! My top ten countdown of valuable lessons I learnt from a streak of critical failures within the first 7 weeks of 2013. I hope it helps you handle failure better, and avoid terrible aftermaths that accompany such failures.

You are an Icon!

To your effectiveness,

Adeleke David Adekunle

Effectiveness Expert


AFRICAN BUSINESS DEVELOPMENT takes a boost as Icon Coaching and Leadership Centre equips fifty shortlisted entrepreneurs in six choice sessions spanning 3 days. Sessions include Business Development, Business Branding, Effective Communication, Effective Marketing and Selling, Career Leadership, and Poise, Etiquette and Panache.


This is especially to CEOs but if you are an employee or an aspiring CEO reading this, you are buying yourself an advantage.


I have observed and studied the workplace for some time now and I have observed that most of the people in organizations are not any better than a computer. Before you smile about that statement, give me some paragraphs to tell you what a computer truly is.

Researchers have proved that the capacity of the human brain is the number one plus eight long pages of zeros! If your mental capacity is this infinite, why are you performing so poorly? Or why are your members of staff performing so below par? If you agree with me, you will acknowledge the fact that computers were manufactured by humans. And you will agree too that only a fraction of the human brain’s capacity was replicated into the computer.

What disqualifies a computer from getting hired?

      Computers can’t think! It is uncontestable to say that computers don’t think, or better still can’t think! Why? Because they just cannot, as well as animals cannot.

      Computers lack initiative. Computers function only with the input of a human mind. Computers cannot initiate processes on their own; they are created to process instructions that have been given to them. Same goes with many workplace people.

      Computers are not proactive. They stay “booted” idly waiting for the boss to dish the next instruction to them. If you are boss intending to shed your work load yet hire a computer, you have successfully added some bigger responsibility to the already burdensome work load you have.

      Computers are not resourceful. You cannot successfully delegate if you always delegate to a computer because you will have to come back for the report before you can get it; and better be sure that the instructions you gave are accurate. They never take a second look at what lies before them neither do they seek better ways of executing their tasks. It’s not their fault; they just aren’t wired to do so.


If you upgrade a computer, you increase their efficiency not their effectiveness. They only get better at being ineffective not better. The only way to convert a computer is to execute a total overhaul. That is change the motherboard! You need to overhaul their prevailing mindset into what makes an effective worker. This is what we call Mental Revolution; and it comes best through Coaching.


Coaching takes time to work out and it can be quite challenging especially when the “computer” in question doesn’t see any reasons why he should change. And mind you, it costs quite some. If you think your computers are inseparable from you, employ coaching. But ensure that subsequent hiring efforts do not land you more computers.

 My best advice to you is: don’t hire computers!

I’ll like to have your feedback. Please leave a comment below or send me an email to adelekeadeosun@gmail.com


Adeleke David Adeosun

 (Mr. Effectiveness)