FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

You are an Icon!

This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.


EMPLOYEE HEADACHES: Escaping Hiring Blunders (Excerpt from my new book, 7 Startup Blunders)

angry staf

Hiring adventures, for a startup, can be filled with headaches. Yes, they are adventures because the startup is prone to making critical mistakes in the hiring process. The problem here is that a wrong hiring decision impact greatly on a startup than on a larger organization. Take a look at the math:

A startup of two staff hires a wrong third person; the effect of the wrong hiring decision is one out of three, which is a 33% negative impact.

A large company of 99 staff hires a wrong 100th person; the effect of the wrong hiring decision is one out of hundred, which is a 1% negative impact.

Consider that the larger company has a financial cushion, has operating systems and experienced professionals to negate the effect of the 1% wrong hire while the startup is left to deal with a lethal 33% negative impact from just one wrong hiring decision. That is a glimpse of the cost of committing a hiring blunder. Now imagine a one out of two hiring error…50% impact is as good gambling the survival of the startup. That is why the hiring blunder must be avoided at all cost. And where one is made, be quick to fire just as you were quick to hire wrongly. Refusal to take this critical step can lead to consequences that can take a long time to crawl out of.

Employee headache
Employee headache

I made this mistake at the very beginning of my business but thankfully, I was able to realize it before the effects became really grave. The very first hiring decision was really bad. The second was worse. This one misrepresented what the brand I was building stood for. At some point, he would come to my home office and just doze for hours on the couch while I was loaded down with the laborious work of thinking about what strategies to deploy and how to organize the resources needed for execution. I found myself working for the young man that was supposed to be helping me build the business. I didn’t have to be told; it was time for him to go. Don’t be told too; fire! That lesson was learnt in my third year in the University when a business man counseled me on my entertainment startup business where I was having issues with my General Manager (my friend) who was getting too influential for control getting near taking over leadership without an actual succession initiative. He said, “Never hire whom you cannot fire!”

Watch out for the full eBook shortly…7 Startup Blunders.

To your startup success,

You are an Icon!

Adeleke David

Mr. Effectiveness

MONDAY FEVER: A Worldwide Condition


If you’re reading this, it means you are either wondering at the title of this blog post or you want an answer to get out of his worldwide condition.

Some startling stats I came across a couple of years ago said:
1. 80% of employees don’t think their job is fun (Reuters, 2007)
2. Only 50% of people are satisfied with their jobs (Conference Board, 2007)
3. 32% of all workers call in sick when they are not. (Harris, 2007)
4. Every year, 2.5 million people will quit their jobs (BOLS, 2007)

Just this morning, a young female graduate who got her first job in January 2014 and is currently in her 2nd job confessed saying, “Having a job doesn’t necessarily mean the job is what you want or you are happy in it“.

Today, in Nigeria, the work week begins right after a two-day public holiday for the Muslim festivities. The holiday was to the delight of many because they had escaped Monday. Howbeit, Wednesday (today) is a nightmare as several BBM personal messages read things like, “Gosh! Back to the earth“, “So there’s work tomorrow! Where are my socks, shoes, belt?” The PMs go on and on.


The question is, Why do people hate Monday?

Maybe they liked Wednesday before now, but they suddenly hated it because it had become the Monday of this week. Watch this space over the next four weeks as I share insights to help you overcome Monday Fever. You should tune in to listen to me LIVE on http://www.praiseworldradio.com/tune-in every Monday, 1pm (GMT +1) as I deal a blow to this sensitive matter. You can also join the conversation on Twitter by following @Eshowtv and @davidadeleke. Search and use #MondayFever in your tweets and remember to mention @Eshowtv.

You will soon begin to thank God it’s Monday… just follow this conversation.

You are an Icon!

Adeleke David
(Mr. Effectiveness)


Be Visible, Be Heard!

Good day friend.

First, let me appreciate you for following my blog all these years. You are fantastic!

I want to briefly share my latest insights on visibility and audibility with you and I believe it will make a remarkable impact on your thinking.

Nothing gets bought that is not first seen. Nothing is believed that is not first heard.
                            ~Adeleke David Adekunle

Early in my career as a trainer and management consultant, I thought (unwisely) that I could reach my dreams by sheer intelligence and originality. I did not consider the intense impact of visibility and audibility. In these times when I’ve been appearing on radio and now going on TV in two days from now, I’ve enjoyed greater ease and speed. My credibility had soared more than all my combined efforts since 2012!

The lesson: Do all you can to be heard audible and to be seen vividly.

Continue reading

Join me on wapTV on Monday June 9 by 9.30am as i do justice to some critical business management issues. You can stream LIVE at http://www.thewaptv.net/tv.php


To your effectiveness,
Mr. Effectiveness
Twitter: @davidadeleke
IG: @mreffectiveness

Becoming Effective Daily

Effectiveness is not a one-off achievement, it’s a daily battle. ~Adeleke David Adekunle (Mr. Effectiveness)





In our daily quest for personal greatness, it is vital to keep in mind that personal effectiveness can’t be accomplished once for all. It’s not a certificate you earn; neither is it an award you receive. It is real business; a daily battle.

What was mastered yesterday may rear an ugly head tomorrow, hence the need for constant watch and readiness to be effective. This is easily achieved by a steady flow of the RIGHT information about those critical areas.

In favor of your effectiveness, we have packaged our top four effectiveness solutions for Personal, Business and Career Effectiveness. A quick x-ray:
>> Exceptional Effectiveness Essentials is a 10-CD personal effectiveness study pack. The course is a 9-month personal course in 12 high impact modules that will set you up for ENDURING NOTABLE IMPACT.
>> Superb Worker is a career companion that distills the hardly ever known insights for taking a career leap. You will be positioned to think the right way and do the right things that matter most to your career path development.
>> Enterprise Development Summit Team Edition is an 11-hour business exegesis of six critical areas of starting and sustaining an enterprise. Recorded LIVE at the 3-day workshop, the sessions are practically and professionally delivered; and they come with Q&A.
>> Dare to Succeed is a gut-getting discourse for those defining moments when a tough call is needed. Tough calls are hard-to-make decisions that bear the risk of consequence and the thrill of reward. You will learn exactly what you need to do in those times.

Now, you can order:
1. Personal Pack (Exceptional Effectiveness Essentials & Dare to Succeed)
2. Career Pack ( Exceptional Effectiveness Essentials, Superb Worker & Dare to Succeed)
3. Business Pack ( Exceptional Effectiveness Essentials, Enterprise Development Summit & Dare to Succeed)

OR you can order for individual titles.

To order, call 08035387835, 08062478090 or send your order to iconconsultingteam@gmail.com

To your holistic effectiveness,

Adeleke David

Tune in to Eko 89.75FM today at 1pm to listen LIVE. Please call in if you can.

Perception: The crucial moments in communication

Perception is everything!

Perception is stronger than reality, and when communicating, it is vital to take that fact into serious consideration. In this live training video, I speak on how perception affects communication and how you can use it to your advantage in order to communicate effectively.
Watch the video and share the link! Thanks.

You are an Icon!

Adeleke David Adekunle
Mr. Effectiveness