FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

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This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.




Yesterday, I taught a fashion startup to write their elevator pitch as they applied for the British Council’s ENTERPRISE CHALLENGE 2016 closing today.

To be one of the two who wins N1.5m each and the top 20 participants to be mentored and enjoy networking, you must be able to write an ELEVATOR PITCH that TICKLES.

This evening, by 6pm, I will be teaching an open class on how to write an Elevator Pitch that tickles.

Guess what? It’s FREE!!!

Simply, send your name and WhatsApp number to startupplusng@gmail.com to join the class for FREE.

Once we climax in attendance, we close the access.

Find details on HOW TO WRITE KILLER BUSINESS PLANS here: https://goo.gl/qd4Dvz

To startups,

Adeleke David (Mr. Effectiveness)
Economic Revolution Strategist
T: @davidadeleke

>>> #StrictlyStartups is a publication of StartUpPlus Africa. Monday, February 9th 2016. All rights reserved. <<<

Download 7 Startup Blunders (eBook) by Adeleke David Adekunle

Merry Christmas!!!

I believe this will be a Christmas with a difference. While you rock and ride, wine and dine, don’t miss out on the true essence of Christmas: that Jesus was born to set us at liberty to fulfill our purpose for living.

If you ask me, “what is your own purpose?” I would respond, “My purpose is to execute an economic revolution in Africa” hence, my identity: Economic Revolution Strategist. And one pivotal way for carrying out my purpose is to power startups for growth and flourishing. I help startups gain control over the factors that influence their survival, growth and flourishing.

The book below is a gift to you. It must never be sold anywhere, by anyone for any reason. It’s an investment into the fulfilment of my purpose. I’ve written it so you can avoid the deadly mistakes that kill startups in 2015 and beyond.

7 StartUp Blunders - eBook

Feel free to share it with everyone you love and hate.


To your control,

Adeleke David Adekunle

(Mr. Effectiveness)


Click the link below to download 7 Startup Blunders: deadly mistakes that kill startups.



7 StartUp Blunders- The E-Book






























The Problem with being an Entrepreneur (2)

We started out by looking at the story of Louis in my last post. Did you answer the questions?

So can we take a look at some of the problems with being an entrepreneur?


Problem One: Structural Problem
You will be faced with a lot of issues from the outset that are purely structural in nature. If you don’t understand what I mean by structural problems, I bet you already are facing such problems or you are about to face them and won’t know what is wrong. The ability to execute your technical competence very well doesn’t confer organizational skills on you. Organizational skills are what it takes to build an organization in a way that puts the odds in your favor. Let me put it like this: you need two kinds of companies not one; a holding company and a trading company. Most entrepreneurs are never told when they start out. The trading company trades with clients and customers to make the ongoing profits while the holding company owns the assets in the trading company. If you still don’t understand, ask a lawyer.

Problem Two: Financial Problem
By this, I do not mean insufficient capital; in fact I do not belong to the school of thought that money is always the first thing needed to start a business. By financial problem I mean accounting, bookkeeping and financial management tactics. Most people starting businesses do not realize how much they have to do per day. You have to learn how to keep your books, bank account(s) and make financial decisions strategically. This can erupt into business failure and bankruptcy if you violate the laws guiding organizational financial management. I’m not writing to teach you how to do that, but to show you the problems. Visit my blog for that.

Problem Three: Sales & Marketing Problem
This can be the most delicate problem of any enterprise as some are facing today. You cannot be an entrepreneur and report that you don’t like selling, you’re not good at marketing or that you’re shy to talk to people. Let me help you out: Go get a job! You are not an entrepreneur at heart; you don’t have the software pre-installed. I always jokingly tell people during conferences that the MD is the Chief Seller, Chief Marketer and Chief Public Spokesman for the company. Those are unabdicatable responsibilities of yours. Brian Sher, in his book What the Rich know and desperately want to keep Secret, advised “Never delegate your marketing and sales to anyone else”. Why? No one can sell what you produce or offer the way you can. Remember, bringing in cashflow is the most important area for any company. If you’re not making profit, you’re not in business. Bradley J. Sugars quipped, “You can cut costs to profit, but you can only sell your way to prosperity.”

Please find the last set if problems in my next post.

You are an Icon!

Adeleke David Adekunle
Mr. Effectiveness


The world of work has witnessed over the years, a radical shift in the workplace that has birthed some amazing stories; stories that inspire one’s courage and desire for something larger than life. Among these stories is that of Olujimi Tewe, the Human Resource Consultant and Founder of Inspiro Consulting (you can read the story here: http://www.bellanaija.com/2011/03/28/career-leaps-faith-success-the-olujimi-tewe-story/)

That story validated a lot of things for me, in fact many people have made that much anticipated leap after encountering his story. But I want to call your attention to one rarely considered area of entrepreneurship; that is why I am writing this piece for you to get well informed. For a few years, I belonged to the school of thought that said “you can only be rich if you’re an entrepreneur”. How wrong I was, as I came to discover later that being in the seat of entrepreneurship doesn’t hand you the magical wand of prosperity.


First, let’s consider the experience of Louis, a creative artist. Louis grew up in a middle class family and learnt practical living as a boy. By the time he was six years old, he was already destroying his mother’s tablemats in the name of cutting cardboards. Soon, he started to do still life drawing and abstract arts which got the interest and attention of his father’s friends who came visiting. Some bought his artworks to encourage him to keep at it. By the time Louis gained admission into the higher institution, it was to study fine arts. Louis became so good at doing arts that he won several awards in school and was widely known across campus. On one occasion when they had a rag day, Louis was mistaken for a mad man. His interest in painting and pencil works got him to start an art studio, a business funded by his father who was proud to see his first son making waves with his talents and interest. Within three years, Louis had gained recognition from the National body and department of arts in leading institutions but his business did not take the same plunge. Three years after he set up the studio, it was no longer in existence. He had veered into different genres of art including stage drama, movies, lightening and set design. None seemed to present him with any fortune. Eventually, all the prospect and talent Louis had amounted to nothing. Now, with a wife and a set of twins, pressure keeps mounting for him to get a “proper” job. What exactly went wrong with Louis and when did it go wrong? What could he have done differently? What mistakes of his can you avoid? This craze for “being my own boss” topples those who wander into the jungle of entrepreneurship and frustrates them so much they lose a lot of money, time and credibility not because they lack talent or big dreams but because they have not learnt to handle the crucial problems with being an entrepreneur among other things.

You can learn more about the “other things” on my blog: http://www.mreffectiveness.wordpress.com. Now let us see the problems with being an entrepreneur. These are really problems that can easily become crisis in your hands if you are not an entrepreneur at heart and if you lack the relevant knowledge and skills required to effectively handle such problems.

Look out for Part 2.

You are an Icon!

Adeleke David Adekunle
Mr Effectiveness

PERSUASION: The Crux of the Matter


People don’t buy products, they buy perception.

How many times have you had to compare the “advantages” of a certain product over another? Let’s make a practical example: Why do people buy Close Up more than they buy McCleans? In the first place, does toothpaste really make your teeth whiter? And has anyone ever commended you for the toothpaste you use? I bet it has never happened! But we all instinctively buy toothpaste because we have bought the perception that toothpaste cleans out germs from our mouths, makes the teeth whiter and gives us lasting fresh breath (they made us believe that the fresh breath lasts for at least 12 hours!)

To make it really simple, perception is stronger than reality!

Studies reveal that people form their perception about you or a product within the first minute of contact. That implies that you have less than sixty seconds to create a perception that favors you. You must be intentional about the perception you permit others to form about you, your brand or your products. This is the reason why some products are just unjustifiably expensive. The price is not a reflection of the cost of production but a expression of the manufacturer’s intentional efforts to create a certain perception in the minds of prospective buyers.

This new week, give your very best to how you create perceptions!

You are an Icon!

Adeleke David Adekunle

Mr. Effectiveness

DEATH RACE: Last Man Standing

When he got framed with the murder of his wife and got sentenced to prison, Jensen Ames became Frankenstein, the Death Race Champion without an option. He found himself racing against hard core criminals who were sworn to death. They raced before millions of viewers over the internet and bets went like a spree each race day. Some people made money from this deadly entertainment of sheer baseness, while some risked their existence to thrill people they knew not.

In the world of business and even in the workplace, many people are in a death race. You find the influence of the occult in the workplace and in the business environment just to beat out the other “competition” and win the promotion or the contract. If you are not approaching your career or business like a death race, you are doing the right thing; and I congratulate you. But I would have you not be ignorant of the devices of the death racers in the same terrain with you. These people are out to get you down! If you don’t take care, they will knock you down and out of the turf.

This is it: To thrive, you must first of all survive. So you need to operate with a consciousness of the level of wickedness and lethal mindset you are surrounded with. Never take things and people at face value, and keep your head clear enough to think constructively and creatively. You must be strategically proficient to know how to respond to attacks of death racers. Whether you agree or not, you are in this death race. And you must survive to thrive.

Stay alive in business and career!

You are an Icon!

To your effectiveness,

Adeleke David Adekunle
Effectiveness Expert