FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

You are an Icon!

This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.


StartUp+ Conference hosts 120 Nigerian Startups (@StartUpPlusNG)

It is no longer news that startups in Nigeria are heeding the clarion call with the evolution of hubs, incubators, accelerators, and VCs. More than ever before, there is a need to provide support for the growth and flourishing of startups in Nigeria.

StartUpPlus, a startup ecosystem, is at the fore of this movement providing dedicated support that ultimately gives startups control over their growth and flourishing. In a statement by Adeleke David Adekunle, Executive Director of StartUpPlus, “one of the serial killers of startups is absence of cashflow which places a lid on their growth potential”. Studies demonstrate that only 4% of startups alive today are expected to remain alive by 2025; quite staggering!

StartUpPlus, in response to this critical issue, has set the stage for startups to convene to share, learn and deliberate on the subject of cashflow. On Friday, May 1st, 120 Nigerian startups (aspiring and existing) will gather at Protea Hotel Ikeja, GRA for StartUp+ Conference Lagos 2015 #SUCLagos2015 to do justice to the theme, Cashflow: from startup idea to revenue. The central focus of the conference is how to rake in revenue from your startup idea in the shortest possible time.


SUCLagos2015, a 4-hour conference, is supported by Protea Hotels, Konga Online Shopping, Cakes by Raychels, Photography by Motif, Praiseworld Radio, Poise Clothing, CVMedia among others. All available seats have been booked already; but a waitlist is open which gives you access to discount coupon from conference partners and privileged support programs from StartUpPlus. Register on the waitlist here.  

Now, startups can start selling their productson Konga, Nigeria’s largest online shopping mall, easily. Simply click: konga.com/sell and enter “Startup” in the field for referral code to get your Trading Officer FREE! This special offer is made possible by Konga and StartUp+.

StartUp+ Conference, the StartUp+ logo, the power ring with + are property of StartUpPlus.

Download 7 Startup Blunders (eBook) by Adeleke David Adekunle

Merry Christmas!!!

I believe this will be a Christmas with a difference. While you rock and ride, wine and dine, don’t miss out on the true essence of Christmas: that Jesus was born to set us at liberty to fulfill our purpose for living.

If you ask me, “what is your own purpose?” I would respond, “My purpose is to execute an economic revolution in Africa” hence, my identity: Economic Revolution Strategist. And one pivotal way for carrying out my purpose is to power startups for growth and flourishing. I help startups gain control over the factors that influence their survival, growth and flourishing.

The book below is a gift to you. It must never be sold anywhere, by anyone for any reason. It’s an investment into the fulfilment of my purpose. I’ve written it so you can avoid the deadly mistakes that kill startups in 2015 and beyond.

7 StartUp Blunders - eBook

Feel free to share it with everyone you love and hate.


To your control,

Adeleke David Adekunle

(Mr. Effectiveness)


Click the link below to download 7 Startup Blunders: deadly mistakes that kill startups.



7 StartUp Blunders- The E-Book






























EMPLOYEE HEADACHES: Escaping Hiring Blunders (Excerpt from my new book, 7 Startup Blunders)

angry staf

Hiring adventures, for a startup, can be filled with headaches. Yes, they are adventures because the startup is prone to making critical mistakes in the hiring process. The problem here is that a wrong hiring decision impact greatly on a startup than on a larger organization. Take a look at the math:

A startup of two staff hires a wrong third person; the effect of the wrong hiring decision is one out of three, which is a 33% negative impact.

A large company of 99 staff hires a wrong 100th person; the effect of the wrong hiring decision is one out of hundred, which is a 1% negative impact.

Consider that the larger company has a financial cushion, has operating systems and experienced professionals to negate the effect of the 1% wrong hire while the startup is left to deal with a lethal 33% negative impact from just one wrong hiring decision. That is a glimpse of the cost of committing a hiring blunder. Now imagine a one out of two hiring error…50% impact is as good gambling the survival of the startup. That is why the hiring blunder must be avoided at all cost. And where one is made, be quick to fire just as you were quick to hire wrongly. Refusal to take this critical step can lead to consequences that can take a long time to crawl out of.

Employee headache
Employee headache

I made this mistake at the very beginning of my business but thankfully, I was able to realize it before the effects became really grave. The very first hiring decision was really bad. The second was worse. This one misrepresented what the brand I was building stood for. At some point, he would come to my home office and just doze for hours on the couch while I was loaded down with the laborious work of thinking about what strategies to deploy and how to organize the resources needed for execution. I found myself working for the young man that was supposed to be helping me build the business. I didn’t have to be told; it was time for him to go. Don’t be told too; fire! That lesson was learnt in my third year in the University when a business man counseled me on my entertainment startup business where I was having issues with my General Manager (my friend) who was getting too influential for control getting near taking over leadership without an actual succession initiative. He said, “Never hire whom you cannot fire!”

Watch out for the full eBook shortly…7 Startup Blunders.

To your startup success,

You are an Icon!

Adeleke David

Mr. Effectiveness

Monday Fever (2): A Worldwide Condition

Good afternoon!

It’s the first Tuesday in August! Since yesterday morning, we’ve seen several sad-face #MondayFever dps on bbm. Do you have any? Share the pictures with us on Instagram: @eshowtv and Twitter: @Eshowtv.

It’s worth the mention that Ebola is in town. Be careful whom you make contact with. My Advice is this: Don’t be embarrassed when people decline handshakes. Many are afraid of Ebola. I was shunned too. LOL. In all crisis, there is profit. It’s a great Monday for those in #Ebola business.

Last week, we asked the billion dollar question: DO YOU LIKE MONDAYS? Several responses flowed from Twitter, in the studio and from personal contact. Some practically detest Monday! To them it ends the weekend holiday…Gosh! Some do not see the difference in days. All days are same in their eyes. Seems they have a routine… 😄
Some said Monday is sweet! Evidently, they were gonna make some money. LOL. Whatever Monday means to you, share it with us. Use hash tag #MondayFever & mention @Eshowtv on Twitter.

Today’s objective is to help you overcome the frustration & depression that comes with #MondayFever.


What exactly is #MondayFever?

Some believe it to be a medical condition. Some think it’s personal. #MondayFever according to Urban Dictionary is “when everything is extra difficult because it’s Monday”. Other online definitions speak of a medical condition, Metal Fume Fever, with symptoms.

To us, at #ICLC, #MondayFever is “a state of frustration and depression at the mere thought of going to work on Monday”. The frustration manifests as nausea, headache, raised Blood Pressure level, fear, anger, irritability, brashness etc. Some profound signs are an unhappy look, loss of passion, sluggishness, closing early, watching the time etc. Sometimes, you notice a sudden blast of energy at the appearance of entertainment (music, gisting, games movies). It was reported that staff of a certain company in Surulere, Lagos watch home videos every Monday, 8am-10am. They watch the home video on loud volume even in the presence of customers. They finish before Boss arrives. Once the boss is around, they act up like they’ve been working really hard. That is #MondayFever!

For economic development, critical issues as #MondayFever must be looked into. Their effects on productivity are very lethal! We must point out that #MondayFever is not limited to Mondays. It usually begins with Monday hence the name. Imagine the despicable state, by Thursday, of a person with no drive to start the week in Monday. That is #MondayFever.

What starts the week usually determines what stars all week. ~Adeleke David

Here are some fundamental ideas about overcoming #MondayFever:

1. Everyday should be enjoyed like Friday.
We should thank God it’s Monday too!
2. Your job is your opportunity to fulfill purpose.
Your purpose is tied to work!
3. Passion on your job needs frequent refills.
You can’t run a full tank for life!

Knowing those fundamental ideas, you can correctly position yourself to overcome the frustration associated with #MondayFever. #MondayFever isn’t a jumping disease. There are triggers. Here are ten reasons why people suffer #MondayFever:

Reason 1: Working under a difficult boss.
Inability to handle a difficult boss is frustrating!

Reason 2: Distorted Workplace Psychology.
Ignorance of the essence of work triggers #MondayFever.

Reason 3: No vision for working.
Working with no personal vision for your role is a detriment.

Reason 4: Absence if clear purpose for working.
Working without knowing why leads to confusion.

Reason 5: Sexual Harassment
Some people are being sexually harassed by orientation & by contact.

Reason 6: Workplace Politics
When office politics corrode workplace atmosphere, the consequences are grave. No one wants to work in war zone.

Reason 7: Job is off Career Path
Working in a job role out of your career path easily pushes you off the cliff.

Reason 8: Overstay on current job.
You don’t need 25yrs to make impact. Move once you’re done!

Reason 9: Incompetence
Insufficient ability to perform on the job and deliver high quality finish is depressing.

Reason 10: Drained Enthusiasm/Passion
Lack of motivation or burn out is disadvantageous to work.

These ten reasons are snapshots of why people suffer from #MondayFever. As said earlier, there could be more. We suggest you subscribe to our Twitter handle, @Eshowtv, so that you get notified as we tweet on each of these ten reasons. Watch out for short video clips of our studio moments on instagram. Follow us @eshowtv on Instagram. Videos launch this week. You can also get access to podcasts of LIVE broadcasts of our radio show, #EffectivenessOnRadio, airing every Monday on Praise World Radio (www.praiseworldradio.com/tune-in) via our SoundCloud channel: http://www.soundcloud.com/eshowtv

You are an Icon!

To your effectiveness,

Adeleke David Adekunle
(Mr Effectiveness)

Need help with overcoming #MondayFever? Order for SUPERB WORKER (N1000; $6; £4; €5) only. Call +2348177503877 to order.

MONDAY FEVER: A Worldwide Condition


If you’re reading this, it means you are either wondering at the title of this blog post or you want an answer to get out of his worldwide condition.

Some startling stats I came across a couple of years ago said:
1. 80% of employees don’t think their job is fun (Reuters, 2007)
2. Only 50% of people are satisfied with their jobs (Conference Board, 2007)
3. 32% of all workers call in sick when they are not. (Harris, 2007)
4. Every year, 2.5 million people will quit their jobs (BOLS, 2007)

Just this morning, a young female graduate who got her first job in January 2014 and is currently in her 2nd job confessed saying, “Having a job doesn’t necessarily mean the job is what you want or you are happy in it“.

Today, in Nigeria, the work week begins right after a two-day public holiday for the Muslim festivities. The holiday was to the delight of many because they had escaped Monday. Howbeit, Wednesday (today) is a nightmare as several BBM personal messages read things like, “Gosh! Back to the earth“, “So there’s work tomorrow! Where are my socks, shoes, belt?” The PMs go on and on.


The question is, Why do people hate Monday?

Maybe they liked Wednesday before now, but they suddenly hated it because it had become the Monday of this week. Watch this space over the next four weeks as I share insights to help you overcome Monday Fever. You should tune in to listen to me LIVE on http://www.praiseworldradio.com/tune-in every Monday, 1pm (GMT +1) as I deal a blow to this sensitive matter. You can also join the conversation on Twitter by following @Eshowtv and @davidadeleke. Search and use #MondayFever in your tweets and remember to mention @Eshowtv.

You will soon begin to thank God it’s Monday… just follow this conversation.

You are an Icon!

Adeleke David
(Mr. Effectiveness)




Till you draw your very last breath, don’t you for one second forget this; don’t let it slip into forgetfulness; don’t relegate it to the backside of your mind. Keep it in front of your eyes, on your wrist and paste on your forehead. Convince yourself everyday and remind yourself of it.


Would you grant me the privilege of tuning in to Radio Continental 102.3FM tomorrow morning from 7am to 10am as I discuss topical issues that affect our lives as Nigerians; and to http://www.praiseworldradio.com/tune-in from 1PM to 1.30PM for EFFECTIVENESS ON RADIO (Your premier Business & Career Effectiveness Show with Mr Effectiveness)

Enjoy your Sunday massively!

You are an Icon!
Adeleke David (Mr. Effectiveness)
Twitter: @davidadeleke
IG: @mreffectiveness