Football matches are rather energetic and loaded with tension. If you watched the UEFA Champions league 2012 final between Bayern Munich of Germany and Chelsea of England on Saturday, 19 May 2012 between  at the Allianz Arena in Munich, Germany. It was a nerve-wringling match. I did not know who to support but Chelsea came across as a favorite to me because of my desire to see Didier Drogba win a Champions League Final.


The match of course went in favor of Chelsea after penalty shoot-outs: 4-3. It was a day to rejoice after adrenalin had been pumped across the world!

Unlike the very usual, I want to inform you not to hang your boots after any encounter that defines a very important moment in your life. One of the greatest deterrents to lasting greatness has been discovered to be the “comfort zone”. This is a when a person refuses to leave a place of success or failure in fear of attempting other ventures and in an attempt to hold on to what was already in his or her gallery.

Here are six important insights that have really affected me. I thought it wise and helpful to share them with you. 

  • After every success, failure or major event, there is a lesson to be learnt.
         History repeats itself because we do not pay attention to it. There are viable lessons to be learnt after every experience of success, failure or major event. You should take out sometime to review the event rather than bask endlessly in the euphoria of the moment a though it would not end.
  • After every success, failure or major event, there is a skill to be developed or mastered.
         Your skill has got you as far as you have come and it will not take you further. To go any further, you need to develop new skills or upgrade your current capacity. To go further in your career or pursuit of greatness, you need more than you currently have and know.
  • After every success, failure or major event, there is a priority to be set.
         The things and people that mattered before now are not the same things and people that will matter now. You need to review the things, people and values that really matter to you. The experience has changed somethings about you including your priorities. Ascertain them again and reset your priorities to feature the right things, people and values.
  • After every success, failure or major event, there is a conviction to be re-affirmed.
        Your experience has definitely affirmed certain convictions you held before the event. What are they? Some of those convictions are the power base that you will need in the days to come. They will be helpful to you in the future when you face similar circumstances and challenges.
  • After every success, failure or major event, there is a challenge to be taken.
         What you have just succeeded at is a level; there is a higher level. What you just failed at is a level you need to reattempt. What you just experienced is a dimension that is different from other dimensions out there. You need to brace yourself psychologically to undertake the challenge ahead.
  • After every success, failure or major event, there is a sacrifice to be made. 
         The experience of success, failure or event that you just had requires you to make some sacrifices. You are going to have to give up somethings to become the person you want to be, achieve the goals you have outlined and acquire the things you desire.
Don’t hang your boots!
To your effectiveness,
Adeleke David Adekunle
Effectiveness Expert



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If you listen to FM radio or watch MTV Base, BET, or SoundCity, you must be a fan of the top ten countdown just as I am. Many times, I have questioned the order in which the videos were presented. The only problem was that the producer never heard me.



There is a favorite countdown I wish to reel out in this post. Watch out for it, so it doesn’t land on your head like a coconut. Before I get into them, can I ask you a question?

Have you ever failed before?

I bet your answer is yes. But if you answered “No”, you have to prove it to me. But seriously, have you failed woefully, like three times in 7 weeks?! I have. That was my New Year gift from year 2013. It was a terrible time for me. My bubble burst; my banana was smashed; my passionate drive was quenched; my dreams were almost shattered. It was devastating. Let me not bore you with details of what happened those three times, but know this: those failures taught me some very valuable lessons that I will never forget for the rest of my life!

Here is the top ten countdown of valuable lessons from three woeful failures in the first 7 weeks of 2013:

Number 10: STAY IN CONTROLNever give up control of your business to your customers or prospects.

Resist the temptation of relying on your prospects or customers to know what your next move should be. Run the business, stay in-charge of your life, and don’t become a passenger.

Number 9: STAY COMPOSED – Don’t be too far out there in exuberance.

Good ideas command one’s enthusiasm, but you must keep yourself within the reach of reality. Don’t get so excited about space that you forget about the law of gravity. Keep reality before your very eyes.


Number 8: AVOID RISKY FOOLISHNESS – Don’t run into debt if you can avoid it (in fact I ran into many of those debts foolishly!)

Taking risk is inevitable in business and in life. Playing safe doesn’t prevent nasty stuff from happening, but you must resist the impulse to be foolish and irrational in decision-making. Don’t be foolish with risk.

Number 7: PLAY THE GAME – Entrepreneurship is a game; a game of trying out an idea to see if it will work; not a do-or-die affair.

Enjoy the process and pokes of your path in life. Games are to help us recreate while we reconfigure for the next challenge. Enjoy every bit of the show! Laugh at yourself often, and try to “confess” yourself.J

Number 6: BE FLEXIBLE – Don’t be egotistical. Stubbornly sitting on to a dead horse won’t make it run.

Whatever doesn’t work doesn’t work! Be open to new idea, especially from unlikely sources. Be creative and flexible. Rigid people lack a broad perspective. Don’t be too proud to try suggestions from others.

Number 5: BE POSITIVE – Redefine the failure to your advantage.

Never let the experience have the final say. Whatever you name the event is what it becomes. Make sure you have the final say; and ensure you customize it to favor your progress.

Number 4: SEEK COUNSEL – There’s always a wiser option that is more uncomfortable.

When Jimi Tewe told me to postpone, it was like the sun was crashing down on me! Good counsel is not supposed to be comfortable; it’s meant to make you comfortable.

Number 3: MAXIMIZE THE MOMENT – Failure is a treasure not a seizure.

Take advantage of whatever opportunity the moment carries within it. Though I failed, I took advantage of it to market our first 3-days workshop (which was highly successful) to the same prospects. Be crazy!

Number 2: LIVE, LOVE LIFE AND YOURSELF – Don’t punish yourself; enjoy life.

If you are goal-getter like me, you never stop half-way. And what if you stop like I had to stop? Move on. Buy yourself what you love to drink or eat. Go swimming. Go on a date with your beloved. Sleep. Live life!

Number 1: STAY TENACIOUS ENOUGH – Never give up till it’s obviously dead.

Don’t give up until it is obvious nothing else can be done. Most people give up way too early. For me, I gave up after 4pm the day before the workshop was supposed to hold. Wait out your hope hours.


There it is! My top ten countdown of valuable lessons I learnt from a streak of critical failures within the first 7 weeks of 2013. I hope it helps you handle failure better, and avoid terrible aftermaths that accompany such failures.

You are an Icon!

To your effectiveness,

Adeleke David Adekunle

Effectiveness Expert