FLOURISHING IN AUSTERITY: Practical steps to take in a recession

“Recession is an opportunity to leap, not a season to squat.”

We are in a recession. That’s the  reality. But it doesn’t have to be your own business reality.

I’ve often said, “Recession is an opportunity to leap, not a season to squat”, and the earlier you take that to heart, the better for your experience in business.

There are things you can begin to do now to recover your business from the grip of the recession – practical things. These practical steps are the focus of our discourse in this compact course courtesy #StrictlyStartups.

Flourishing in austerity flyer

Quickly, the course details:

Date: Friday, February 19th 2016

Time: 6:00 pm (GMT+1)

Venue: WhatsApp

Access Fee: N2,000/ $10 only

To register, pay the access fee into designated bank account (international course participants will be provided with a bank dollar account to pay into), send your NAME, WHATSAPP NUMBER and BUSINESS NAME to STARTUPPLUSNG@GMAIL.COM.

To get bank details, please call Rachel on +234 808 844 1154.

You are an Icon!

This course was made possible by StartUpPlus Africa’s #StrictlyStartups Project.




Yesterday, I taught a fashion startup to write their elevator pitch as they applied for the British Council’s ENTERPRISE CHALLENGE 2016 closing today.

To be one of the two who wins N1.5m each and the top 20 participants to be mentored and enjoy networking, you must be able to write an ELEVATOR PITCH that TICKLES.

This evening, by 6pm, I will be teaching an open class on how to write an Elevator Pitch that tickles.

Guess what? It’s FREE!!!

Simply, send your name and WhatsApp number to startupplusng@gmail.com to join the class for FREE.

Once we climax in attendance, we close the access.

Find details on HOW TO WRITE KILLER BUSINESS PLANS here: https://goo.gl/qd4Dvz

To startups,

Adeleke David (Mr. Effectiveness)
Economic Revolution Strategist
T: @davidadeleke

>>> #StrictlyStartups is a publication of StartUpPlus Africa. Monday, February 9th 2016. All rights reserved. <<<


Do you have an idea or project you really need funding for?

It is not any news that investors will first want to see your business plan before they decided whether your idea or project is fundable. The issue really is about what your business plan says to the reader within the first few minutes they take a look at it.

Right now, the Tony Elumelu Entrepreneurship Program is on offering an opportunity for 1,000 entrepreneurs across Africa to receive seed capital of $5,000 each (estimated at N850,000). Also, the British Council’s Enterprise Challenge 2016 application closes tomorrow with N1.5 million up for grabs by the winner, and 20 other winners will travel to the UK for mentoring with Richard Branson of Virgin Atlantic.

Between where you are and the prize money you seek is what I call a “Killer” Business Plan.

Business plans have for long been technical write-ups with jargons that even the entrepreneur doesn’t understand. But hey, that is about to cease.

My organization, StartUpPlus, has launched a project designed to help birth and nurture 100,000 startups in 2016: Strictly Startups Project #StrictlyStartups. Now, #StrictlyStartups is hosting a novel training on HOW TO WRITE KILLER BUSINESS PLANS particularly for those of you putting in for venture competitions. Find details below:

killer business plans
How to Write Killer Business Plans by StartUpPlus

The interesting thing about this training is that it holds on WhatsApp, meaning that wherever in the world you are, you can be a part of the training; and the fees are excruciatingly subsidized to alleviate cost concerns.

There is no reason why you won’t want to be a part of this! CALL RACHEL NOW!!!

It’s easy to register:

  • Call Rachel or send an email to get payment details.
  • Make payments, then send your WhatsApp number to us via e-mail to startupplusng@gmail.com
  • Show up in class after you have been added to the WhatsApp class.

Time is 6pm (West African TIme, GMT +1). See you in class.

To startups,

You are an Icon!

Adeleke David (Mr. Effectiveness)


StartUp+ Conference hosts 120 Nigerian Startups (@StartUpPlusNG)

It is no longer news that startups in Nigeria are heeding the clarion call with the evolution of hubs, incubators, accelerators, and VCs. More than ever before, there is a need to provide support for the growth and flourishing of startups in Nigeria.

StartUpPlus, a startup ecosystem, is at the fore of this movement providing dedicated support that ultimately gives startups control over their growth and flourishing. In a statement by Adeleke David Adekunle, Executive Director of StartUpPlus, “one of the serial killers of startups is absence of cashflow which places a lid on their growth potential”. Studies demonstrate that only 4% of startups alive today are expected to remain alive by 2025; quite staggering!

StartUpPlus, in response to this critical issue, has set the stage for startups to convene to share, learn and deliberate on the subject of cashflow. On Friday, May 1st, 120 Nigerian startups (aspiring and existing) will gather at Protea Hotel Ikeja, GRA for StartUp+ Conference Lagos 2015 #SUCLagos2015 to do justice to the theme, Cashflow: from startup idea to revenue. The central focus of the conference is how to rake in revenue from your startup idea in the shortest possible time.


SUCLagos2015, a 4-hour conference, is supported by Protea Hotels, Konga Online Shopping, Cakes by Raychels, Photography by Motif, Praiseworld Radio, Poise Clothing, CVMedia among others. All available seats have been booked already; but a waitlist is open which gives you access to discount coupon from conference partners and privileged support programs from StartUpPlus. Register on the waitlist here.  

Now, startups can start selling their productson Konga, Nigeria’s largest online shopping mall, easily. Simply click: konga.com/sell and enter “Startup” in the field for referral code to get your Trading Officer FREE! This special offer is made possible by Konga and StartUp+.

StartUp+ Conference, the StartUp+ logo, the power ring with + are property of StartUpPlus.

Download 7 Startup Blunders (eBook) by Adeleke David Adekunle

Merry Christmas!!!

I believe this will be a Christmas with a difference. While you rock and ride, wine and dine, don’t miss out on the true essence of Christmas: that Jesus was born to set us at liberty to fulfill our purpose for living.

If you ask me, “what is your own purpose?” I would respond, “My purpose is to execute an economic revolution in Africa” hence, my identity: Economic Revolution Strategist. And one pivotal way for carrying out my purpose is to power startups for growth and flourishing. I help startups gain control over the factors that influence their survival, growth and flourishing.

The book below is a gift to you. It must never be sold anywhere, by anyone for any reason. It’s an investment into the fulfilment of my purpose. I’ve written it so you can avoid the deadly mistakes that kill startups in 2015 and beyond.

7 StartUp Blunders - eBook

Feel free to share it with everyone you love and hate.


To your control,

Adeleke David Adekunle

(Mr. Effectiveness)


Click the link below to download 7 Startup Blunders: deadly mistakes that kill startups.



7 StartUp Blunders- The E-Book






























7 STARTUP BLUNDERS: Deadly Mistakes That Kill Startups (#NewBook)

Christmas is here!!

I have taken out time to think through what would be a fantastic Christmas gift for startups out there. My conclusion was to give something valuable that can change the course of their experience in the coming year 2015.

I present the all-new eBook, 7 STARTUP BLUNDERS: Deadly Mistakes That Kill Startups.

7 StartUp Blunders - eBook

The book will be released on Sunday, December 21, 2014. I will be speaking to about one hundred young startup entrepreneurs on that same day and I think the book will make a great gift for every one of them.

It’s yours for the taking. I kept my promise to keep it short, direct, easy to understand and practical.

And the good part is this: IT IS FREE!

You simply have to request for it. That tells me you really want it. So get to it. Send a request email to info@startupplusng.com using “7 StartUp Blunders” as the subject.

To every startup out there…this is for you!

To a fabulous 2015…

And to power to control your growth as a startup…

You are an Icon!

Adeleke David

Mr. Effectiveness

EMPLOYEE HEADACHES: Escaping Hiring Blunders (Excerpt from my new book, 7 Startup Blunders)

angry staf

Hiring adventures, for a startup, can be filled with headaches. Yes, they are adventures because the startup is prone to making critical mistakes in the hiring process. The problem here is that a wrong hiring decision impact greatly on a startup than on a larger organization. Take a look at the math:

A startup of two staff hires a wrong third person; the effect of the wrong hiring decision is one out of three, which is a 33% negative impact.

A large company of 99 staff hires a wrong 100th person; the effect of the wrong hiring decision is one out of hundred, which is a 1% negative impact.

Consider that the larger company has a financial cushion, has operating systems and experienced professionals to negate the effect of the 1% wrong hire while the startup is left to deal with a lethal 33% negative impact from just one wrong hiring decision. That is a glimpse of the cost of committing a hiring blunder. Now imagine a one out of two hiring error…50% impact is as good gambling the survival of the startup. That is why the hiring blunder must be avoided at all cost. And where one is made, be quick to fire just as you were quick to hire wrongly. Refusal to take this critical step can lead to consequences that can take a long time to crawl out of.

Employee headache
Employee headache

I made this mistake at the very beginning of my business but thankfully, I was able to realize it before the effects became really grave. The very first hiring decision was really bad. The second was worse. This one misrepresented what the brand I was building stood for. At some point, he would come to my home office and just doze for hours on the couch while I was loaded down with the laborious work of thinking about what strategies to deploy and how to organize the resources needed for execution. I found myself working for the young man that was supposed to be helping me build the business. I didn’t have to be told; it was time for him to go. Don’t be told too; fire! That lesson was learnt in my third year in the University when a business man counseled me on my entertainment startup business where I was having issues with my General Manager (my friend) who was getting too influential for control getting near taking over leadership without an actual succession initiative. He said, “Never hire whom you cannot fire!”

Watch out for the full eBook shortly…7 Startup Blunders.

To your startup success,

You are an Icon!

Adeleke David

Mr. Effectiveness